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As technology continues to advance, the concept of the metaverse is becoming more tangible. The metaverse is a virtual space where people can interact with each other and with digital content in a shared online environment. In this session, we will explore how companies can use the metaverse to preserve and enhance their brands and how to seamlessly integrate them into the metaverse, captivating audiences and forging new connections in this digital frontier. We will discuss how the metaverse can help companies create immersive and engaging brand experiences that are not limited by physical boundaries, allowing them to reach audiences around the world. We will also explore how companies can use the metaverse to create new revenue streams and business models that create brand resiliency.
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The metaverse is at the early stages of development and conceptualization. We are truly at the beginning. The metaverse creates an opportunity to be innovative in our approach to business and focus on the experiences we create for our customers and clients. It is the time for us to start preparing to incorporate the elements that are appropriate for our business. Education is key to knowing how to navigate the digital space safely and effectively. This session will provide a look at the future of business and the digital and workplace transformation. We will explore opportunities for implementing blockchain technology, digital assets (i.e. NFTs, cryptocurrencies), artificial intelligence, and technology-related innovation (e.g. Web 3.0)—digital twins—into our business. Additionally, we will discuss the future of work and how that impacts our business and our team’s work. However, we cannot talk about the future of business without addressing cybersecurity and how this could impact our business as we move into the metaverse. To close out the session and discussion, we will focus on developing a strategy to ultimately create experiences for our customers and clients driven by this technology.
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This session presents a unique perspective on applying VR technology for employee training, focusing on a case study with Colorado’s largest credit union. It explores the transformative impact of VR beyond traditional methods, emphasizing enhanced learning experiences, skill development, and engagement strategies. We'll delve into the design and implementation of VR training modules, the challenges faced, and the innovative solutions devised. Attendees will gain insights into the practical application of VR in a real-world scenario, understanding its potential to revolutionize training methodologies across various industries. This VR initiative represents the beginning of a new approach to professional development within the Credit Union sector. Our project goes beyond improving training methods for a single organization; it's about initiating a shift towards immersive learning solutions in finance. At Aequilibrium, we are leading this change. Our work in implementing VR in training establishes a new standard in the industry, showing the potential of technology to enhance education and drive innovation. This initiative is a key part of our commitment to impacting the future of the CU space and our role in merging technology with finance.
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You may not know it, but the biggest tech battle of this century so far is about to begin. Generative AI and the Metaverse are already changing everything, and the biggest tech companies in the world are all in. Are you?

With Generative AI technology already changing the way we conduct business, and 70% of all brands forecasted to be present in the Metaverse by 2027, to remain competitive every organization needs to understand the implications of these two technologies and what opportunities they present for your organization. While readying your organization for the use of Generative AI and for entry into the Metaverse may seem daunting, the consequences of being late to the party or missing the party altogether are dire - just ask Blockbusters, Borders, or Xerox.

In his session, Barton will:

• Provide an overview of what Generative AI and the Metaverse are all about and why they are changing everything.
• Make the linkage between the Metaverse as the new 'front-end' and Generative AI as the new 'back-end' for conducting your future business.
• Show how global, best-in-class B2B, B2C, and B2B2C companies currently leverage Generative AI and the Metaverse to grow sales, market more effectively, decrease customer and field service costs, and improve training retention.
• Walk participants through a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business

You will learn why Generative AI and the Metaverse, and the integration of these two technologies are so important for your organization’s long-term survival. You will hear how other companies are prospering by already leveraging Generative AI and the Metaverse today. You will receive a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business.

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Education doesn’t end with obtaining a diploma. We’ve become life-long learners. No matter the role, education, or industry, we need to up- or reskill constantly to keep current. The way we learn is changing dramatically. Technological advancements enable learning in a virtual environment with much better results than ever before. How is that possible? Glad you asked! The Metaverse offers new ways of consuming information, training by doing, and actively participating in the educational process. The results are much higher engagement, retention, and satisfaction.
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This session will delve into the transformative potential of the Metaverse, a digital universe where ideas flourish, collaboration is seamless, and commerce is redefined. In this new digital transformation era, the Metaverse is becoming our new reality that will reshape how businesses operate. It offers a unique platform for businesses to enhance their products and services, optimize performance, and scale operations in ways that were previously unimaginable. This session will explore how Web3 technologies are enabling the global business community to leverage the digital world to catapult their businesses to the forefront of their industry. They will share insights on how businesses can navigate this new digital landscape, from understanding the basics of the Metaverse, AR, and VR to implementing strategies for growth and innovation. We will delve into real-world examples of businesses integrating the Metaverse into their operations and marketing, providing the audience with tactical steps to do the same. Whether you're a start-up entrepreneur, a business leader, or a tech enthusiast, this discussion will equip you with the knowledge and tools to harness the power of the Metaverse for your business. Learn about the future of commerce and the endless possibilities that the Metaverse, AR, and VR hold for businesses across all industries.
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As advancements in AI, the Metaverse, and blockchain reshape our digital landscape, legal frameworks must adapt to address critical concerns regarding data privacy, intellectual property ownership, and user rights.  Through real-world examples, case studies, and practical recommendations, this session will explore the evolving legal landscape and offer valuable insights into the following key areas:

1. Blockchain Law: Discover how blockchain technology is transforming traditional legal systems, including its impact on contract enforcement, smart contracts, and decentralized governance. Gain a deeper understanding of the legal implications associated with blockchain-based platforms within the Metaverse.
2. Privacy Law in the Metaverse and AI: Uncover the complexities of data privacy and protection in virtual environments. Explore the legal considerations surrounding user data, consent, and identity within immersive digital spaces, and explore potential solutions for safeguarding user privacy.
3. Intellectual Property Rights: Insight into the challenges surrounding copyright, trademark, and patent protections in virtual worlds, and explore legal strategies to safeguard creators' rights and foster innovation.

This session will appeal to technologists, legal professionals, entrepreneurs, content creators, and anyone interested in the legal implications and opportunities presented by these transformative technologies.

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